How to : Visual Merchandise an Optical Store

How to : Visual Merchandise an Optical Store

The art of increasing footfall through visual engagement has evolved further than a simple ‘Sale’ sign suspended in the shop window. In this digital age, consumers have become immune to the traditional visual merchandising techniques that have previously kept the retail store’s aesthetic alive and well. Capturing the attention away from mobile devices is another […]

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Mersey Beats Jamie

Introducing Mersey Beat’s JAMIE

Music to the eyes! Jamie is a subtle yet bold frame which has been designed to sit effortlessly on the nose. It’s tinted crystal front gently translates the skin tone, creating a unique finish for each wearer. The sleek lines of this unisex optical collection create a statement to compliment the face. The retro shape is […]

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Finish Line

John Nicola – Cyprus Ultra 50km 3rd Place Finisher

Well, I set out on my mission this morning to complete an ultramarathon in my parent’s mother country, Cyprus. As with most ultra-runners we sign up for events knowing that there is a fair amount of preparation required to complete and finish, but we tend to forget the challenges we will experience during these events, […]

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